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3 Trends Nonprofits Should Know About Cause Marketing
"Doing well while doing good" sums up the relationship that nonprofits and for-profits form when they join forces to make our world a better place. This relationship is better known as cause marketing and it is the way to go to raise money and awareness in today's world.…
It's Not Too Early to Start Planning Your Year-End Giving Campaign
The early bird gets the end of the year donation. Now is the time to start your end of the year giving campaign. Why? Because research indicates that nonprofits receive 50 percent of their annual donations between October and December. Plus, 74 percent of donors give at…
3 Ways to Make Your Donors Feel Like a Million Bucks
Donations are the lifeline of a nonprofit. Keeping donors personally engaged can and will make the difference between a one-time gift and a lifetime of donations. Retention is the secret to motivating donors to continue giving after the first gift. Here are three ways to…
Getting Your Proposal Granted
The grant proposal review process is much like recruiting candidates for an open employment position. Reviewers have a limited amount of time to sift through a hefty amount of information and quickly narrow the faction down to the applicants most deserving of further…
Preparing for a Tax Audit, Help from the IRS
Whether you’re a nonprofit, a for-profit, or an individual, no one welcomes the prospect of a tax audit. In an effort to assist with such a preparation the IRS has provided training tools referred to as Audit Technique Guides (ATGs). These guides are available…
Automated Marketing Can Help Nonprofits Stay Better Connected
Solving complex problems with insufficient resources isn’t really solving problems. With rapidly developing cloud-based technologies, solutions are out there! Let’s take a quick look at marketing automation and how it could help a nonprofit stay more connected…
Attracting the Millennial Donor
After years of focusing on the baby boomer generation for giving, there may be some question as to how to go about soliciting from the millennial generation. They are greater in number after all, and gain prominence in society with each passing year.
Grant Management Strategies
Looking to improve the ROI on your grant-seeking efforts? The answer may not lie in finding more funders or filling out more applications. It may be that you just need a better management process in place.
PayPal Giving Fund Misleads Donors and Charities
PayPal joined the giving platform back in 2013 with the PayPal Giving Fund. This program allowed users to choose from a list of charities on PayPal’s website and make donations promising that 100% of the donation would be delivered to the intended charity. …
What you need to know before the holidays to receive donations for your nonprofit
With the holidays and Giving Tuesday swiftly approaching, nonprofits and charities may want to consider preparing for the busiest donation season of the year. Many people are far freer with their giving during the holidays and many businesses are trying to fulfill their…
How To Retain Donors For Your Nonprofit Fundraising
Nonprofit fundraising can be a challenge, especially for nonprofits that are still building their relationships with the community. Nonprofits have to be creative and persistent if they are to regularly bring in donors -- and especially so if they want to retain them.…
Do Millennials Donate to Charities Differently Than Other Generations?
Charitable organizations should be aware that trends have been changing regarding charitable giving. Millennials have a tendency to invest their money differently than prior generations, creating a need for more inventive outreach strategies. Millennials Are More…
Does Your Nonprofit Organization's Technology Align With Its Values?
Nonprofit organizations have to be dedicated, ethical, effective, and lean -- and the use of technology can make a substantial difference. If your organization isn't using technology to its maximum effect, it may not be aligning its technology to its values. …
Donations Through Apple Pay
In 2014 Apple introduced Apple Pay, a mobile wallet where consumers could store credit and debit card information. Consumers could then use their mobile wallet at retail stores or to pay for items within apps without the hassle of swiping a card or entering any…
Let’s Get to Know the Bequest Donor
According to speakers at the recent Conference and Exposition for the National Catholic Development Conference (NCDC), a bequest donor will more often than not fall into one of two categories: an older, long-time female donor with grandchildren who volunteers regularly and…